Rankett Privacy Policy

1. Information We Collect

1.1 Information You Provide Directly

We collect information you provide when you:

• Create an Account: Name, email address, company name, phone number, billing information (processed via Stripe)
• Use the Platform: Client lists, End-Client contact information, website URLs, business details entered for audits
• Contact Support: Messages, support tickets, and feedback submitted via email or in-app chat
• Customize Branding: Logos, color schemes, custom domain settings

1.2 Information Collected Automatically

When you use our platform, we automatically collect:

• Usage Data: Pages visited, features accessed, audit credits used, time spent on platform, click patterns
• Device and Technical Information: IP address, browser type, operating system, device identifiers, cookies, session data
• Audit Trail Data: User ID, timestamp of actions (e.g., content approval), version hashes, revision requests

1.3 Information from Third Parties

We may receive information from:

• Payment Processors: Stripe provides transaction data and billing status
• AI Service Providers: OpenAI, Anthropic, Perplexity, and similar services that power audit analysis
• Analytics Tools: Google Analytics or similar services that track platform usage (anonymized where possible)
• Authority Building Services: Featured.com and similar platforms that facilitate third-party content placements

2. How We Use Your Information

We use collected information to:

• Provide Services: Deliver AI visibility audits, fulfillment services, analytics, and reporting
• Process Payments: Charge subscription fees, Client Seat fees, and audit credits
• Improve Platform: Analyze usage patterns, optimize features, fix bugs, and enhance user experience
• Generate Benchmarks: Create de-identified, aggregate performance data for the Proof Vault and industry insights
• Communicate with You: Send account notifications, billing updates, feature announcements, and support responses
• Ensure Security: Detect fraud, prevent unauthorized access, and enforce Terms of Service
• Comply with Legal Obligations: Respond to subpoenas, court orders, or government requests
• Facilitate Authority Building: Submit expert quotes and business information to third-party publications on behalf of agencies and their clients

3. How We Share Your Information

3.1 Service Providers

We share information with trusted third-party vendors who assist with:

• Payment processing (Stripe)
• Email delivery (Mailgun, SendGrid, or similar)
• AI analysis (OpenAI, Anthropic, Perplexity)
• Cloud hosting and infrastructure (AWS, Vercel, or similar)
• Analytics and monitoring (Google Analytics, Sentry, or similar)
• Authority building services (Featured.com, publisher networks)

These vendors are contractually obligated to protect your data and may only use it to provide services to Rankett.

3.2 De-Identified Aggregate Data

We share de-identified, aggregate data (stripped of all personally identifiable information) with:

“De-identified” means information that cannot reasonably be used to identify a specific agency, End-Client, or individual, directly or indirectly, and that is subject to technical and organizational safeguards preventing re-identification.

• Other Rankett Partner agencies for benchmarking and Proof Vault insights
• Marketing materials, case studies, and public reports

Example: “Across 50 agencies, AI citation rates improved by 15% on average” (no individual agency or End-Client is identifiable).

3.3 Third-Party Publications

For Partner accounts with active fulfillment services, we share End-Client business information (name, industry, expertise) with third-party publications and directories for the purpose of securing expert quote placements and authority mentions. This sharing is authorized through the End-Client’s onboarding survey and Agency’s monthly content approval.

3.4 Legal Requirements

We may disclose information if required by law, regulation, or legal process (subpoena, court order), or to protect Rankett’s rights, property, or safety.

3.5 Business Transfers

In the event of a merger, acquisition, or sale of assets, your information may be transferred to the acquiring entity. We will notify you via email before any transfer.

3.6 We Do NOT Sell Your Data

Rankett does not sell, rent, or trade your personal information to third parties for their marketing purposes.

4. Data Security

We implement industry-standard security measures to protect your data, including:

• Encryption of data in transit (TLS/SSL) and at rest
• Regular security audits and penetration testing
• Access controls and role-based permissions
• Secure payment processing via PCI-DSS compliant providers (Stripe)

However, no system is 100% secure. You are responsible for protecting your login credentials. Notify us immediately at legal@rankett.com if you suspect a security breach.

5. Data Retention

We retain your information for as long as your account is active or as needed to provide services. After account termination:

• Account Data: Deleted within 90 days (unless required for legal or accounting purposes)
• Aggregate Data: Retained indefinitely in de-identified form for benchmarking and analytics
• Audit Trails: Retained for 7 years for legal compliance and dispute resolution
• Third-Party Placements: Published authority mentions remain on third-party sites per their retention policies (removal requests honored on best-efforts basis)

6. Your Privacy Rights

6.1 GDPR Rights (European Users)

If you are in the EU/EEA, you have the right to:

• Access your personal data
• Correct inaccurate data
• Delete your data (“right to be forgotten”)
• Restrict or object to processing
• Data portability (receive your data in machine-readable format)
• Withdraw consent at any time

To exercise these rights, contact legal@rankett.com with “GDPR Request” in the subject line.

6.2 CCPA Rights (California Users)

If you are a California resident, you have the right to:

• Know what personal information is collected, used, and shared
• Delete your personal information
• Opt-out of data sales (note: we do not sell data)
• Non-discrimination for exercising your rights

To exercise these rights, contact legal@rankett.com with “CCPA Request” in the subject line.

6.3 All Users

You may update your account information directly in the Dashboard under Settings. To delete your account, contact support at legal@rankett.com.

For third-party authority placements, you may request removal by contacting legal@rankett.com within 7 days of receiving the monthly work log. We will use best efforts to request removal from third-party sites, but cannot guarantee compliance.

7. Cookies and Tracking Technologies

We use cookies and similar technologies to:

• Remember your login session
• Track platform usage and analytics
• Improve user experience
• Serve personalized content and recommendations

You can disable cookies in your browser settings, but this may limit platform functionality. For more information, contact legal@rankett.com.

8. Third-Party Links

Our platform may contain links to third-party websites (e.g., Stripe, AI service providers, Featured.com, published articles). Rankett is not responsible for the privacy practices of these external sites. Review their privacy policies before providing information.

9. Children’s Privacy

Rankett’s services are not intended for individuals under 18. We do not knowingly collect information from minors. If we discover that a minor has provided data, we will delete it immediately. Contact legal@rankett.com if you believe we have inadvertently collected information from a child.

10. International Data Transfers

Rankett operates in the United States. If you access our services from outside the U.S., your information may be transferred to, stored, and processed in the U.S. or other countries where our service providers operate. By using our platform, you consent to this transfer.

For EU/EEA users, we ensure adequate protections through Standard Contractual Clauses (SCCs) or other GDPR-compliant mechanisms.

11. Updates to This Privacy Policy

We may update this Privacy Policy from time to time. Material changes will be communicated via email with 30 days’ notice. The “Effective Date” at the top indicates the most recent revision. Continued use after updates constitutes acceptance.

12. Contact Us

For questions, requests, or concerns about this Privacy Policy, contact:

Rankett LLC
Email: legal@rankett.com
Attn: Privacy Officer